About

The Beauty Wisdom was born in New York City — more than a brand, it became a movement. Created to go beyond products and tutorials, it’s rooted in the belief that beauty isn’t about chasing trends, but about coming home to yourself.

Built on a foundation of self-acceptance, The Beauty Wisdom offers intimate courses that guide individuals to discover their unique skin tone and undertone, choose makeup that enhances rather than hides, and define beauty on their own terms.

Knowledge can teach techniques. Information can follow trends. But wisdom — true beauty wisdom — grows with you.
It’s not about creating beauty; it’s about recognizing it. And when you do, it lasts.

Meet our founder

Meet Haley Kim — founder of The Beauty Wisdom, makeup artist, and beauty content creator known for her refreshingly natural approach. Trained in both Seoul and New York City, Haley brings a global perspective to her work, blending technical expertise with a deeply personal philosophy of beauty.

After nearly a decade of creating content that championed confidence without heavy layers, Haley began to notice a recurring theme in her conversations with followers: even with all the tips and tutorials, many still struggled to find makeup that truly fit them. The missing piece? Acceptance — embracing your natural features first.

This insight became the heart of The Beauty Wisdom. Through it, Haley empowers others to feel seen, understood, and confident in expressing their unique beauty.

What we offer

Online Course & Community

A foundational course & community to transform how you see yourself — and how you see beauty.

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Free Rhode Pocket Blush Shade Report

Discover the perfect blush shade that complements your skin tone.

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